Report Table of Contents

Introduction

Methodology and Target Population

2012 Top Twelve Social Media Insights

Insight #1: Size of Facebook &Twitter Communities
Insight #2: Number of Facebook Pages &Twitter Accounts
Insight #3: Cost of Facebook Like &Twitter Follower
Insight #4: Value of Facebook Like
Insight #5: Facebook Fundraising Tactics
Insight #6: Nonprofit Respondent Budgets & Staffing for Commercial Networks
Insight #7: Factors for Success on Social Networks
Insight #8: Uses for Facebook Advertising
Insight #9: Google+ & Pinterest
Insight #10: House Social Networks
Insight #11: Number of Members in House Networks
Insight #12: Software for House Networks

2012 Key Trends At-a-Glance

Future Trends to Watch

Appendix 1: Detailed Charts

PART 1 - COMMERCIAL SOCIAL NETWORKS (CSNS)

Presence on any CSN
Number of accounts, pages, etc. on each CSN
Role of CSNs
Metrics for success for CSNs
Goal of CSNs
Measuring return on investment of CSNs
Value of CSNs
Staff time allocated to CSNs
Staff time allocated over the next 12 months to CSNs
Total budget allocated to CNSs
Job functions staffed for CSNs
Members on CSNs
Cost of CSN supporter
Promotion tactics for CSNs
Department with responsibility for CSNs
Length of Presence on CSNs
Fundraising on CSNs
Fundraising program on Facebook
Role of Facebook advertising
Value of supporter acquired via Facebook
21 Factors for success on CSNs
Reasons not present on CSNs

PART 2 - HOUSE SOCIAL NETWORKS (HSNS)

Number of HSNs
Role of HSNs
Metrics for success of HSNs
Goals for HSNs
ROI of HSNs
Value of HSNs
Staff time allocated to HSNs over last 12 months
Staff time allocated to HSNs over next 12 months
Total budget allocated to HSNs
Job functions staffed on HSNs
Advertising on HSNs
Members on HSNs
Promotion tactics for HSNs
Department responsible for HSNs
Age of HSNs
Fundraising on HSNs
Software for HSNs
Budget for HSN software
Reasons for not building HSN

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