Report Excerpt: A sample of findings from the 2011 report
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Facebook is Still on Top Nine of out ten (89%) of nonprofits (all sizes) report having a presence on Facebook. Twitter has the 2nd highest adoption rate with 57% of nonprofits indicating they have an account on this micro-blogging site. |
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Average Community Size is Up The average Facebook fan base for nonprofits is up 161% in 2011 to 6,376 members. |
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Master Social Fundraisers Come in All Sizes Small nonprofits ($1 to $5MM annual budget) make up 30% of the organizations who raised $100,000 or more on Facebook over the last 12 months. Called “Master Social Fundraisers”, these super savvy fundraisers touted an average Facebook community size of nearly 100K members (99,911). |
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Enviro/Animal Welfare & International Service Organizations Outpace the Sector Slicing the survey results along nonprofit vertical sector, Environmental/Animal Welfare recorded the highest average Facebook community size – 8,490. International Service groups reported the highest adoption rate of Facebook (97%) and 4 times (7,630 followers) the industry average Twitter base. |
