Report Excerpt: A sample of findings from the 2012 report
|Social Communities Continue to Grow
2012 Facebook and Twitter communities grow year-over-year by 30% and 81% respectively to 8,317 Likes and 3,290 followers.
|Most Common Fundraising Tactics on Facebook
The top tactics for raising money through giving on Facebook: An Individual Ask, followed by Event Fundraising.
|New in 2012 - Facebook ROI Insights
Nonprofit respondents say that the average Facebook Like costs $3.50 and Twitter follower $2.05.
|Top Factors for Nonprofit Success on Social Networks
Nonprofits were unequivocable about what it takes to be successful on social networks: Develop a strategy, Prioritize Social Network Program at Executive Level, and Dedicate Staff to the Program.