Report Excerpt: A sample of findings from the 2012 report
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Social Communities Continue to Grow 2012 Facebook and Twitter communities grow year-over-year by 30% and 81% respectively to 8,317 Likes and 3,290 followers. |
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Most Common Fundraising Tactics on Facebook The top tactics for raising money through giving on Facebook: An Individual Ask, followed by Event Fundraising. |
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New in 2012 - Facebook ROI Insights Nonprofit respondents say that the average Facebook Like costs $3.50 and Twitter follower $2.05. |
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Top Factors for Nonprofit Success on Social Networks Nonprofits were unequivocable about what it takes to be successful on social networks: Develop a strategy, Prioritize Social Network Program at Executive Level, and Dedicate Staff to the Program. |
